IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries vi.. IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?详情
萨姆·里德,雅各布·安德森,阿萨德·扎曼,德莱尼·海勒斯,詹妮弗·艾莉,埃里克·博高森,希拉·阿蒂姆,达米恩·阿特金斯,艾拉·巴伦坦,卢克·布兰登·菲尔德,克里斯托弗·海尔达尔,Ryan Kattner,保罗·曼奇尼,谢默斯·帕特森,诺亚·雷德,珍妮·塞拉尔斯,莎拉·斯维尔,莎拉·斯维尔 Sarah Swire